Google Ad words allows an individual or business to bid on keywords relevant to their business or digital storefront. The goal is to have your business appear as one of the first entities in Google’s search results when users search for products or services relating to your company. Are you managing your Google Ad words properly? If not, the formula to beat your competitor in Google’s rankings is pictured above and it makes perfect sense. The logic behind Google Ad Words is pretty simple, and that’s why we’ve posted a video from Google’s Chief Economist Hal Varian who explains how your bid in Ad words, that ad’s quality, and your website’s content all play key roles.